Kering’s Creed buy meets the smell test for Gucci owner

Kering has made no secret of its desire to break into beauty, where bigger rival LVMH already has a sizable business.No financial terms were disclosed for the deal, but Kering said Creed — which it is buying in cash from BlackRock Long Term Private Capital Europe and the fragrance house’s Chairman Javier Ferrán — had sales of more than €250 million ($274 million) and very high m…

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